Melloy Dodge Launches Hispanic Campaign

Melloy Dodge is pleased to announce Chrysler and Ram Trucks “A Todo, Con Todo” campaign, which translates “To Everything, With Everything.” This comprehensive campaign is targeted at our Hispanic buyers and features a 15-city ad and radio campaign in both English and Spanish.

We are focusing on Ram Trucks, and the 30-second television commercials and 60-second radio ads will feature bilingual buyers in Texas, describing their real-life experiences with Ram Trucks. This exciting campaign will embrace our English and Spanish language customers with a focus on our Latino buyers. Dodge Ram 1500 and Dodge Ram 2500 are proven winners with our Latino customer, and this campaign will showcase this relationship. We are proud of our quality trucks and make every effort to assist our customers with their vehicle needs.     

Television, Print, and Radio Ads

The radio ads will begin running in Albuquerque this month as well as nationally. The campaign will continue through the first quarter of 2012. Commercials will be featured on Spanish language stations, such as Telemundo and Univision, as well as radio. The print ads will run in both local and national markets. National publications, such as Hispanic Business, Automundo, and ESPN La Revista, will carry our new campaign as well as be featured in local Spanish-language newspapers. 

An Exciting New Development

In addition, Ram has launched a comprehensive new Spanish-language brand website, http://es.ramtrucks.com/en/. Touring this website allows our Spanish speaking customers a full-service site will they can obtain information on Ram Trucks. Buyers will be able to build a Ram Truck, research warranty information, find towing capabilities of specific Ram Trucks and so much more. Truck buyers also have the ability to switch the site to English for added ease of use. 

¿Podemos Ayudar?  

Melloy Dodge employs a full-service staff of bilingual sales personal and service advisors to assist our Spanish and English speaking clientele. We are committed to being your one-stop shop for Ram Trucks and Dodge vehicles.   

We are Waiting

There is no better time than now to purchase a Ram Truck. Our showroom is packed with Dodge Ram 1500 and Dodge Ram 2500. Melloy Dodge is committed to serving all of our customers. We pride ourselves of our knowledgeable sales staff, highly trained service department, and impressive fleet of fine Dodge Ram Trucks and cars.

Stop by today to talk to our staff about how Melloy Dodge can get you into your Dodge Ram Truck. You can also visit us at www.Facebook.com/MelloyDodgeAlbuquerque or on YouTube at http:/www.youtube.com/user/melloydodgeland to discover great deals and bargains. 

Blazing an Environmentally-Responsible Trail

Melloy Dodge is blazing a trail with its environmental responsibility by keeping a critical eye on how to be eco-friendly. We are proud to offer a fine selection of green vehicles to assist our customers and reaffirm our commitment to global awareness. Browse these flex-fuel vehicles to see their impact and how we can work together to lower carbon imprints.

Flex-Fuel

Flex-Fuel is 85% ethanol and 15% gasoline. Using a flex fuel reduces carbon dioxide (CO2) emissions and reduces your carbon imprint. Melloy Dodge offers these vehicles that feature Flex-Fuel:

• Dodge Journey: The Dodge Journey is an SUV crossover that seats seven comfortably. Some of its standard features include: steering wheel mounted audio controls, six speakers, MP3 decoder, CD player, telescoping steering wheel and remote less keyless entry. Cruise with the Dodge Journey and play a small part in reducing greenhouse emissions.  

• Dodge Grand Caravan:  The Dodge Grand Caravan features a 3.6 L VVT Pentastar® engine. It comes standard with an overhead and knee airbags, traction control, and electronic stability. Additional safety options include anti-lock, four-wheel disc brakes. This van carries seven passengers with a reclining third row seat. 
• Ram 1500: This award-winning rugged outdoor truck paves the way to greener pastures with a 4.7L Flex-fuel V-8 engine. Enjoy the added benefits of power windows, leather steering wheel, power driver seat and a split-folding rear seat. You will appreciate the added bonus of a green engine that reduces carbon emissions. 
• Ram Dakota: Pull your payload with an eco-friendly flex-fuel 4.7L V-8 engine that delivers 302hp. The Ram Dakota gets the job done with a maximum towing rating of 7,200 pounds and performs like a trooper.
• Dodge Charger: Roar into fuel savings with the Dodge Charger and a 5.7L HEMI® V-8 with Fuel Saver Technology engine that offers 370hp. You don’t have to lose all the features you want when you purchase a fuel-friendly Dodge Charger that delivers the performance and fuel savings you expect.  

It does not take that much effort to go green, especially when you shop Melloy Dodge and browse our selection of cars and trucks that strive to meet the challenges of today’s evolving environmental concerns. We all play a role in protecting the environment.  

What Dodge is Doing to Improve the Environment

Contact Melloy Dodge to learn more about the way Dodge is working to provide an eco-friendly vehicle that reduces carbon emissions and lowers the carbon footprint we leave behind. 

Be sure to check in here with questions or comments about what else you would like to see us and Dodge do to become more environmentally responsible.

Why Buy a Vehicle from Your Local Dealership

You have made the decision to purchase a new vehicle. You have your budget in mind, you know the car or truck you want, and now your only decision is where to shop. There are many advantages to shopping at your local dealership. 

Consumers should keep these tips in mind when choosing between their local dealership and a car buying website.

                                                

Your Local Dealer Means Personal Attention

One main attraction to buying your vehicle at a local dealership is the personal attention you will receive. From the moment you step onto Melloy Dodge’s property, you are a member of our family. We treat our customers with respect. We value your business and know we are building a lifelong relationship. And, we don’t deal in single sales. 

Melloy Dodge prides itself on its outstanding commitment to customer service. We recognize our strength is in our repeat customers who return to Melloy Dodge because of our commitment to value, quality, and continued care.

A New Kind of Dealership

Another advantage at shopping at your local dealership is their commitment to customer service. Here, at Melloy Dodge, we begin our relationship with the customer before we even meet. 

We focus on providing quality vehicles, a knowledge staff, and a commitment to everyday excellence even before a customer sets foot in our showroom. We strive to meet and exceed our customer’s expectations every day.

Test Driving the Vehicle You Love

This isn’t so easy when you buy a vehicle online. The advantage to going to your local dealership is the opportunity to explore their selection of cars and trucks. You would be amazed at the details you miss when shopping online. 

Perhaps the vehicle you love doesn’t have enough head or leg room once you actually sit in it. Maybe the car doesn’t handle to your satisfaction. Whatever the reason, it pays to shop in person and discover a vehicle’s feel in person. There would be nothing worse than ordering a vehicle online only to discover you don’t love it.

Our Commitment to You

·        We provide our customers with knowledgeable sales personal that will provide the answers to the questions customers ask. 

·        Our loan department is second to none. We search to locate a lender who will work within your budget and credit to secure a great loan or lease.

·        Melloy Dodge’s auto technicians and parts counter will keep your car or truck in tip-top condition with trained personnel and authentic Dodge parts.  

Other Advantages

Other advantages to a dealership include special incentives and regular specials for loyal customers as well as deals on parts and service that other vehicle sites do not offer. After all, they are just trying to sell you the care and they are done. 

A dealership like Melloy, on the other hand, wants you to keep coming back, so we offer many specials that other vehicle sales sites cannot offer. Plus, we give you guarantees on the quality of what we are selling whether it is new or used.

Discover the Difference: Take a Peek at Our 2012 Ram Longhorns, 2012 Dodge Charger SRT8, and 2012 Dodge Challenger SRT8

Come on down today and browse our inventory of quality trucks and cars. We are proud to offer a fine selection of performance trucks and cars that deliver the quality and value you have come to expect from our Dodge and Ram family of vehicles.

A Departure from the Ordinary

The 2012 Ram Laramie Longhorn truck is no ordinary truck. This powerhouse stands on performance:

• Equipped with a V-8 5.7 L engine, it delivers an impressive 390hp @ 5,600 RPM. Towing your horse trailer or boat will be no problem with this kind of power.
• You can easily upgrade your Ram Longhorn with a V-8 5.7 Liter HEMI® MDS VVT engine, and pair that with a trailer brake and Class IV Receiver Hitch for additional towing performance.
• And, with a standard basic warranty and roadside assistance coverage of 36 months/36,000 miles, you enjoy additional peace of mind.

Our 2012 Ram Laramie Longhorn trucks are already on our lot. Hurry on down to see this performance truck that delivers on performance and value. 

Good Things Come to Those That Wait

Mid-October will see the arrival of two super-performance vehicles here at Melloy Dodge. The 2012 Dodge Charger SRT8 and Challenger SRT8 will grace our showroom. These two bad boys come standard with style, performance, and everyday good looks that turn heads.

Dodge Charger SRT8: Enjoying an all-new redesigned interior that combines functionality with style, the Dodge Charger SRT8 stands alone with a 392 CID HEMI® V-8 with 470 hp and 470 lbs. of torque. The Dodge Charger SRT8 features 20-inch SRT designed wheels and Brembo® Brakes with red calipers. The grace and beauty of the Dodge Charger SRT8 will turn heads as you blow past the competition.

Dodge Challenger SRT8: The Dodge Challenger SRT8 redefines the next generation of muscle cars. Pairing the great look of its forefathers with today’s high-tech engines, the Dodge Challenger SRT8 harks back to the glory years of the muscle car. Standard features include:

·        392 CID HEMI® V-8 engine delivering 470horesepower.

·         TREMEC® 6-speed manual transmission.  

·        20-inch Forged Aluminum SRT® Wheels.

·        High Performance Brembo® Brakes

·        Functional Hood Scoop and Dual Full Body Stripes. 

Mark your calendars for the arrival of the Dodge Challenger SRT8 and Dodge Charger SRT8. We are proud to offer these fine vehicles to our loyal customers. Stop by today and gather information on these performance cars and trucks. Let Melloy Dodge put you in the driver’s seat.