Melloy Dodge Launches Hispanic Campaign

Melloy Dodge is pleased to announce Chrysler and Ram Trucks “A Todo, Con Todo” campaign, which translates “To Everything, With Everything.” This comprehensive campaign is targeted at our Hispanic buyers and features a 15-city ad and radio campaign in both English and Spanish.

We are focusing on Ram Trucks, and the 30-second television commercials and 60-second radio ads will feature bilingual buyers in Texas, describing their real-life experiences with Ram Trucks. This exciting campaign will embrace our English and Spanish language customers with a focus on our Latino buyers. Dodge Ram 1500 and Dodge Ram 2500 are proven winners with our Latino customer, and this campaign will showcase this relationship. We are proud of our quality trucks and make every effort to assist our customers with their vehicle needs.     

Television, Print, and Radio Ads

The radio ads will begin running in Albuquerque this month as well as nationally. The campaign will continue through the first quarter of 2012. Commercials will be featured on Spanish language stations, such as Telemundo and Univision, as well as radio. The print ads will run in both local and national markets. National publications, such as Hispanic Business, Automundo, and ESPN La Revista, will carry our new campaign as well as be featured in local Spanish-language newspapers. 

An Exciting New Development

In addition, Ram has launched a comprehensive new Spanish-language brand website, http://es.ramtrucks.com/en/. Touring this website allows our Spanish speaking customers a full-service site will they can obtain information on Ram Trucks. Buyers will be able to build a Ram Truck, research warranty information, find towing capabilities of specific Ram Trucks and so much more. Truck buyers also have the ability to switch the site to English for added ease of use. 

¿Podemos Ayudar?  

Melloy Dodge employs a full-service staff of bilingual sales personal and service advisors to assist our Spanish and English speaking clientele. We are committed to being your one-stop shop for Ram Trucks and Dodge vehicles.   

We are Waiting

There is no better time than now to purchase a Ram Truck. Our showroom is packed with Dodge Ram 1500 and Dodge Ram 2500. Melloy Dodge is committed to serving all of our customers. We pride ourselves of our knowledgeable sales staff, highly trained service department, and impressive fleet of fine Dodge Ram Trucks and cars.

Stop by today to talk to our staff about how Melloy Dodge can get you into your Dodge Ram Truck. You can also visit us at www.Facebook.com/MelloyDodgeAlbuquerque or on YouTube at http:/www.youtube.com/user/melloydodgeland to discover great deals and bargains. 

Blazing an Environmentally-Responsible Trail

Melloy Dodge is blazing a trail with its environmental responsibility by keeping a critical eye on how to be eco-friendly. We are proud to offer a fine selection of green vehicles to assist our customers and reaffirm our commitment to global awareness. Browse these flex-fuel vehicles to see their impact and how we can work together to lower carbon imprints.

Flex-Fuel

Flex-Fuel is 85% ethanol and 15% gasoline. Using a flex fuel reduces carbon dioxide (CO2) emissions and reduces your carbon imprint. Melloy Dodge offers these vehicles that feature Flex-Fuel:

• Dodge Journey: The Dodge Journey is an SUV crossover that seats seven comfortably. Some of its standard features include: steering wheel mounted audio controls, six speakers, MP3 decoder, CD player, telescoping steering wheel and remote less keyless entry. Cruise with the Dodge Journey and play a small part in reducing greenhouse emissions.  

• Dodge Grand Caravan:  The Dodge Grand Caravan features a 3.6 L VVT Pentastar® engine. It comes standard with an overhead and knee airbags, traction control, and electronic stability. Additional safety options include anti-lock, four-wheel disc brakes. This van carries seven passengers with a reclining third row seat. 
• Ram 1500: This award-winning rugged outdoor truck paves the way to greener pastures with a 4.7L Flex-fuel V-8 engine. Enjoy the added benefits of power windows, leather steering wheel, power driver seat and a split-folding rear seat. You will appreciate the added bonus of a green engine that reduces carbon emissions. 
• Ram Dakota: Pull your payload with an eco-friendly flex-fuel 4.7L V-8 engine that delivers 302hp. The Ram Dakota gets the job done with a maximum towing rating of 7,200 pounds and performs like a trooper.
• Dodge Charger: Roar into fuel savings with the Dodge Charger and a 5.7L HEMI® V-8 with Fuel Saver Technology engine that offers 370hp. You don’t have to lose all the features you want when you purchase a fuel-friendly Dodge Charger that delivers the performance and fuel savings you expect.  

It does not take that much effort to go green, especially when you shop Melloy Dodge and browse our selection of cars and trucks that strive to meet the challenges of today’s evolving environmental concerns. We all play a role in protecting the environment.  

What Dodge is Doing to Improve the Environment

Contact Melloy Dodge to learn more about the way Dodge is working to provide an eco-friendly vehicle that reduces carbon emissions and lowers the carbon footprint we leave behind. 

Be sure to check in here with questions or comments about what else you would like to see us and Dodge do to become more environmentally responsible.

Why Buy a Vehicle from Your Local Dealership

You have made the decision to purchase a new vehicle. You have your budget in mind, you know the car or truck you want, and now your only decision is where to shop. There are many advantages to shopping at your local dealership. 

Consumers should keep these tips in mind when choosing between their local dealership and a car buying website.

                                                

Your Local Dealer Means Personal Attention

One main attraction to buying your vehicle at a local dealership is the personal attention you will receive. From the moment you step onto Melloy Dodge’s property, you are a member of our family. We treat our customers with respect. We value your business and know we are building a lifelong relationship. And, we don’t deal in single sales. 

Melloy Dodge prides itself on its outstanding commitment to customer service. We recognize our strength is in our repeat customers who return to Melloy Dodge because of our commitment to value, quality, and continued care.

A New Kind of Dealership

Another advantage at shopping at your local dealership is their commitment to customer service. Here, at Melloy Dodge, we begin our relationship with the customer before we even meet. 

We focus on providing quality vehicles, a knowledge staff, and a commitment to everyday excellence even before a customer sets foot in our showroom. We strive to meet and exceed our customer’s expectations every day.

Test Driving the Vehicle You Love

This isn’t so easy when you buy a vehicle online. The advantage to going to your local dealership is the opportunity to explore their selection of cars and trucks. You would be amazed at the details you miss when shopping online. 

Perhaps the vehicle you love doesn’t have enough head or leg room once you actually sit in it. Maybe the car doesn’t handle to your satisfaction. Whatever the reason, it pays to shop in person and discover a vehicle’s feel in person. There would be nothing worse than ordering a vehicle online only to discover you don’t love it.

Our Commitment to You

·        We provide our customers with knowledgeable sales personal that will provide the answers to the questions customers ask. 

·        Our loan department is second to none. We search to locate a lender who will work within your budget and credit to secure a great loan or lease.

·        Melloy Dodge’s auto technicians and parts counter will keep your car or truck in tip-top condition with trained personnel and authentic Dodge parts.  

Other Advantages

Other advantages to a dealership include special incentives and regular specials for loyal customers as well as deals on parts and service that other vehicle sites do not offer. After all, they are just trying to sell you the care and they are done. 

A dealership like Melloy, on the other hand, wants you to keep coming back, so we offer many specials that other vehicle sales sites cannot offer. Plus, we give you guarantees on the quality of what we are selling whether it is new or used.

Discover the Difference: Take a Peek at Our 2012 Ram Longhorns, 2012 Dodge Charger SRT8, and 2012 Dodge Challenger SRT8

Come on down today and browse our inventory of quality trucks and cars. We are proud to offer a fine selection of performance trucks and cars that deliver the quality and value you have come to expect from our Dodge and Ram family of vehicles.

A Departure from the Ordinary

The 2012 Ram Laramie Longhorn truck is no ordinary truck. This powerhouse stands on performance:

• Equipped with a V-8 5.7 L engine, it delivers an impressive 390hp @ 5,600 RPM. Towing your horse trailer or boat will be no problem with this kind of power.
• You can easily upgrade your Ram Longhorn with a V-8 5.7 Liter HEMI® MDS VVT engine, and pair that with a trailer brake and Class IV Receiver Hitch for additional towing performance.
• And, with a standard basic warranty and roadside assistance coverage of 36 months/36,000 miles, you enjoy additional peace of mind.

Our 2012 Ram Laramie Longhorn trucks are already on our lot. Hurry on down to see this performance truck that delivers on performance and value. 

Good Things Come to Those That Wait

Mid-October will see the arrival of two super-performance vehicles here at Melloy Dodge. The 2012 Dodge Charger SRT8 and Challenger SRT8 will grace our showroom. These two bad boys come standard with style, performance, and everyday good looks that turn heads.

Dodge Charger SRT8: Enjoying an all-new redesigned interior that combines functionality with style, the Dodge Charger SRT8 stands alone with a 392 CID HEMI® V-8 with 470 hp and 470 lbs. of torque. The Dodge Charger SRT8 features 20-inch SRT designed wheels and Brembo® Brakes with red calipers. The grace and beauty of the Dodge Charger SRT8 will turn heads as you blow past the competition.

Dodge Challenger SRT8: The Dodge Challenger SRT8 redefines the next generation of muscle cars. Pairing the great look of its forefathers with today’s high-tech engines, the Dodge Challenger SRT8 harks back to the glory years of the muscle car. Standard features include:

·        392 CID HEMI® V-8 engine delivering 470horesepower.

·         TREMEC® 6-speed manual transmission.  

·        20-inch Forged Aluminum SRT® Wheels.

·        High Performance Brembo® Brakes

·        Functional Hood Scoop and Dual Full Body Stripes. 

Mark your calendars for the arrival of the Dodge Challenger SRT8 and Dodge Charger SRT8. We are proud to offer these fine vehicles to our loyal customers. Stop by today and gather information on these performance cars and trucks. Let Melloy Dodge put you in the driver’s seat.

Putting the Vroom Vroom in the Car Buying Process: Going from O to Keys

Your time is precious and you don’t want to spend hours in a car dealership hunting for your next vehicle. There are some key ways to avoid wasting time and energy on your next purchase.

Do Your Homework

Before you even step foot into a dealership, narrow your selection down to a few vehicles. Read Car and Driver, Auto Week, Consumer Reports and other reputable car magazines to educate yourself. You can also go online and begin your search by reading up on the latest models on manufacturer websites as well as car forums and blogs.  

Ask yourself these questions to help you narrow what you are looking for:

• Are you searching for a family sedan or an SUV to haul your family around?
• Is fuel economy your main reason for buying a new vehicle?
• Do you haul a boat or trailer and need more power?

Having these answers will help to define your search and let you zero in on the vehicle you need.

It’s all in the Details

Once you have narrowed your selection down to a few different vehicles, compare the different features offered. Your local dealership’s website is a great source for information. You can compare the features, fuel economy, and prices on all their models. Decide what features are important to you.

If you are trading in your vehicle, go to Kelly Blue Book and look up your vehicle’s trade-in value. This knowledge will prepare for the negotiating table.  

Financing

Go to your local bank or credit union and see what rates and deals you can obtain before you go car shopping. You can even do some of this research online, including using a local dealership’s online finance tools and calculators. Knowing your budget will assist you in your selection. It will also speed up the car buying process when you come in pre-approved.

If you would rather have in-house financing, be aware of your credit and budget when you shop. This way there will be no surprises. You won’t have to spend precious time waiting while the dealership locates a lender that will work with you.

Test Drive  

You have the car you want in mind. You show up at the dealership and get dazzled by a make and model that is not want you are looking for. Don’t waste your time test driving vehicles that don’t fit the bill. Keep focused and only test drive what you want. This will keep the vehicle purchase on the right path.

Closing the Deal

You have done your homework, secured great low-cost financing, and test drove your dream car.  Now it’s time to make a reasonable offer both you and the dealership can live with. A little preparation will go a long way in shortening the time you spend buying your next car. Have in mind where you would like to end up on the final price and realize that the dealership wants to work with you to close the deal and hand you those keys.

What’s Your Experience?

Tell us about your experience when buying a vehicle? Did you have an exceptional customer experience with Melloy? Or, do you have questions about what else you can do to prepare for a vehicle purchase? Let us know below.

Come Join Us at the New Mexico State Fair!

Melloy Dodge is hosting a booth this year at the New Mexico State Fair. We are also the proud sponsor of the PRCA Rodeo this year.  Our knowledgeable staff will be on hand to greet you and show you around. The Melloy Dodge booth will be overflowing with our latest Dodge cars and SUVs and Ram trucks. Come on down and check out our great selection of high-quality good looking vehicles. Our extensive inventory makes it possible to give you the best prices around. 

Inventory Galore

Here is a peek at some of our inventory.

• Dodge Avenger Lux: This sleek sedan features a 3.6L V-6 engine that purrs while enjoying a healthy fuel economy. Its 4-wheel independent suspension glides over the roughest roads.  
• Dodge Challenger R/T Coupe: Get your motor running and slide into this retro Challenger and feel the wind on your face as you fly pass the competition with 372 hp under the hood.
• Dodge Charger: Dodge brought sexy back with their 2012 Charger that leaves you breathless. Its 5.7L V-8 gives you power you want to handle any course.  
• Dodge Nitro Heat: Loading up the family and heading out for an adventure has never been this easy. Dodge Nitro seats 5 people comfortably and there is plenty of storage for all your gear. This handsome vehicle comes standard with a 36 month/36,000 mile warranty.    
• Ram 1500 Laramie Truck: This powerhouse is sure to satisfy. Featuring 8,350 lbs. of towing capabilities with a 5.7L V-8 engine. This truck performs beautifully under the most strenuous conditions.
• Ram 3500 Big Horn Truck Mega Cab: Are you looking for bad boy? Our 2012 Ram 3500 Big Horn Truck features an impressive 6.7L I-6 cycle engine that delivers 350hp @ 3,000 rpm. Now that’s performance.     

Rope Your New Ride

Come on down and join us for some great family fun and rodeo excitement at this year’s fair. Bring the kids and head over to our booth and talk to one of our knowledgeable sales staff and find out how easy it is to get into the car, truck, or SUV you love today.

Our hot summer deals are running on an assortment of quality new and pre-owned Dodge and Ram vehicles. Incentives are available to put you in the vehicle you’ve had your eye on.  We offer financing from top lenders bound to meet your monthly budget and work within your credit qualifications.  

 The fair runs through September 25, 2011. See you there!

Using Melloy Dodge’s Vehicle Finder Feature

While some of us know exactly what type of vehicle we want, others are not so sure. Whether you know what you are after or not, there is still a considerable amount of research to be done. After all, you want to get the best price and you may even desire a specific color or have a list of features that are important.



It would seem though that the search for a vehicle and knowing what you want is not the easiest part of the vehicle purchase process. According to Kelley Blue Book and Kelley Blue Book Marketing Research, approximately 80 percent of vehicle shoppers who use the Kelley Blue Book website have not yet decided on which model they will buy and fewer than 50 percent even know what it is that they are even interested in. That means they spend a lot of time doing research and comparing makes and models.






Ways to Research and Compare Vehicles

There seem to be a wide range of ways to compare and research available vehicles, their features, costs, etc. Numerous websites use their own software and search engines to help consumers look at retail pricing, safety data, consumers and industry reviews, technical specifications and more.



Having this type of information at your finger tips is ideal, seeing that the more new models appear each year with hundreds of makes and models now available to select. Finding the right one that fits your lifestyle and, more importantly, the one that goes with your budget, is ideal.



Melloy Dodge’s Car Finder

Because technology is truly changing the car, truck, and SUV search for consumers, helping to save them time while also giving them greater access to more comprehensive information, dealerships are also enhancing the vehicle search experience. Our feature offers you a way to reduce your research time and let someone else do the searching for you.





Melloy Dodge now offers a free, no obligation, and confidential CarFinder tool. This helps you describe what you are looking for in a desired car, truck, or SUV. This is then submitted electronically to us so we can start working on locating that ideal vehicle. Once we are able to find that car, truck, or SUV for you, then you automatically receive the details about the potential vehicles that we found. The descriptions often include photographs so you can be sure it’s the right one for you or you can choose between the many potential vehicles we found on your behalf.



The CarFinder tool asks for some general contact information. You will also have a chance to fill in vehicle information, including the preferred type (make and model), range of years, preferred mileage (also as a range), price (also as a range) and any comments where you can provide some more details on what you would like to find. Other options that help narrow the field of choice include body style and transmission. Your last options on the CarFinder tool are the number of weeks allotted to conduct the search – from one week to eight weeks. All of these choices help Melloy Dodge focus on getting the right vehicle for you. It saves time and money as well as provides a way for a dealership to offer a value-added dimension to their relationship with you as a vehicle shopper and buyer.





Have You Found It?

If you have used the CarFinder tool, please tell us how it worked for you. Or, if you have questions about how it works, leave those concerns below and we’ll be happy to contact you with answers.