Monday, September 12, 2011

Using Melloy Dodge’s Vehicle Finder Feature


While some of us know exactly what type of vehicle we want, others are not so sure. Whether you know what you are after or not, there is still a considerable amount of research to be done. After all, you want to get the best price and you may even desire a specific color or have a list of features that are important.



It would seem though that the search for a vehicle and knowing what you want is not the easiest part of the vehicle purchase process. According to Kelley Blue Book and Kelley Blue Book Marketing Research, approximately 80 percent of vehicle shoppers who use the Kelley Blue Book website have not yet decided on which model they will buy and fewer than 50 percent even know what it is that they are even interested in. That means they spend a lot of time doing research and comparing makes and models.






Ways to Research and Compare Vehicles


There seem to be a wide range of ways to compare and research available vehicles, their features, costs, etc. Numerous websites use their own software and search engines to help consumers look at retail pricing, safety data, consumers and industry reviews, technical specifications and more.



Having this type of information at your finger tips is ideal, seeing that the more new models appear each year with hundreds of makes and models now available to select. Finding the right one that fits your lifestyle and, more importantly, the one that goes with your budget, is ideal.



Melloy Dodge’s Car Finder


Because technology is truly changing the car, truck, and SUV search for consumers, helping to save them time while also giving them greater access to more comprehensive information, dealerships are also enhancing the vehicle search experience. Our feature offers you a way to reduce your research time and let someone else do the searching for you.





Melloy Dodge now offers a free, no obligation, and confidential CarFinder tool. This helps you describe what you are looking for in a desired car, truck, or SUV. This is then submitted electronically to us so we can start working on locating that ideal vehicle. Once we are able to find that car, truck, or SUV for you, then you automatically receive the details about the potential vehicles that we found. The descriptions often include photographs so you can be sure it’s the right one for you or you can choose between the many potential vehicles we found on your behalf.



The CarFinder tool asks for some general contact information. You will also have a chance to fill in vehicle information, including the preferred type (make and model), range of years, preferred mileage (also as a range), price (also as a range) and any comments where you can provide some more details on what you would like to find. Other options that help narrow the field of choice include body style and transmission. Your last options on the CarFinder tool are the number of weeks allotted to conduct the search – from one week to eight weeks. All of these choices help Melloy Dodge focus on getting the right vehicle for you. It saves time and money as well as provides a way for a dealership to offer a value-added dimension to their relationship with you as a vehicle shopper and buyer.





Have You Found It?


If you have used the CarFinder tool, please tell us how it worked for you. Or, if you have questions about how it works, leave those concerns below and we’ll be happy to contact you with answers.

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