Tuesday, May 29, 2012

The Customer is Always Right

The idea that a business would outright say that the customer is always right is something you probably don't hear of very often. However, it is our mantra here at Melloy Dodge. However, we understand that many people are skeptical about going shopping for a car, SUV, or truck. That’s because not every dealership shares our customer philosophy.

The Bad and the Ugly
Did you ever notice how it seems as if the very second you step foot on a dealership that the sales people just spring on you? It can feel like a pack of hungry wolves or, in some cases, a blood thirsty shark is ready to attack.

Sales people are often hated and ignored by customers. After all, there is that impression that they only care about making their numbers and picking up their commission check.

The Good
Those that do this forget one thing – customers can become customers for life if you look at them a bit differently and see them as a long-term relationship. At Melloy Dodge, we recognize that this vehicle purchase most likely won’t be your last, especially if you have kids or your family is growing or you are a business owner that is developing their fleet.

You are also a customer who may want to enhance their car with aftermarket parts or you are one that wants to take good care of your vehicle so will need service.

Having said that, our sales people -- from those on the floor to those that oversee Internet sales -- are trained differently so you don’t have to be afraid to window shop or ask questions.

The Advice
Before you stop in, we tell all customers that doing some research is important so that you feel informed and, well, so you can be right about anything you state about a vehicle (because we would not want to even politely have to correct you about a Dodge fact or a RAM fact!).

So, the first step is that, once you have found that car or truck that you know deep down in your gut is the ride for you, learn everything there is to know about it! From there, the next step is to come by the dealership armed with that information.

Our sales people will be ready and prepared to hear about the make, model, color, upgrade and any other feature you want from your Dodge vehicle or RAM truck.

From there, our sales associate will find out what's in stock and begin the process of reaching a price point and financing plan that fits your budget and delivers you the vehicle of your dreams in the most comfortable and efficient way possible. Be sure to have your questions ready to test our sales team on their knowledge of vehicles.

We are proud to say that our elite sales staff knows each vehicle inside and out, so test away! In addition, our finance team has also been put through the paces so that they can understand how to put your best interests first when it comes to a financing option that meets your unique needs.

The Deal
Before you stop in to Melloy Dodge, take a few dealerships for a test drive to see how their service measures up and see if they agree that the customer is always right. Then, when you can’t stand it any longer, come to Melloy Dodge for the real deal of service and value.

Of course, we don’t advocate that you torture yourself – you are welcome to take a detour straight to us once you have done your research and are ready to browse or deal!

Sunday, May 20, 2012

On the Road and Under the Beating Sun

Summer is just a month away; it's practically already here and eagerly waiting at our doorstep. With summer comes a myriad of options of things for us all to do whether locally in the New Mexico area or out of state on a road trip or quick weekend getaway.

Just in our local area of New Mexico there happens to be a number of beautiful local spots for you and your friends or family to enjoy. For while the destination is usually pretty amazing, car lovers like us also believe that there is much fun to be had in the drive itself!

Hitting the Road
Be sure to bring some snacks and plenty of water as chances are it's going to be a smoking hot day. If you are putting the top down on that convertible or rolling down the window or opening the sunroof, don’t forget to grab the sun block.

Also important are maps, but you may even have a Dodge with a great GPS already locked and loaded with your location. Last thing is to fill the tanks and pile into the car. It’s time to hit the road!

New Mexico Sights
There are truly quite a few gems in this state, but this is for a road trip so below are just a few of the many amazing scenic drives that New Mexico has to offer and quite a few have some real hot spot destinations:

The Angel Fire scenic drive is a 34-mile forest drive that follows along the Mora River and also runs along the Angel Fire Ski Resort. There are plenty of places to stop and kick back for a picnic or just to spend some time with nature. Without a doubt, the Angel Fire scenic drive should be at the top of your to do list for the summer.
Maybe you are more interested in soaking up some history than the sun. Well, with the Billy the Kid trail, you can do both! This trail is both scenic and historical as you can follow history and see where Billy the Kid lived.

You will also be able to learn about the 'Lincoln County War' amongst other interesting historical features the trail also has many recreational opportunities.
           
While it would be pretty easy to go on and on about New Mexico's many scenic routes and destinations, the adventure lies in the trip itself, so why not jump behind the wheel of a roaring Dodge Charger and hit the road today?

Melloy Dodge wishes you all an amazing summer. And, if you are not sure your ride is cut out for the summer time road trips, make a break for our showroom and pick up a new set of wheels for your upcoming adventures!

Monday, May 14, 2012

Save Money Now! Tips for Being a Fuel-Efficient Driver

With gas prices on the rise in New Mexico and everywhere really, it’s a wonder why people would continue to make the same mistakes time and time again when it comes to fuel consumption. They may seem like little things -- accelerating too quickly get around that clunker and then having on the breaks to stop at the light that just turned red with such horrific timing.

Here is the problem with these little things -- they all affect your vehicle’s gas mileage and not in a good way. This type of driving is not only hazardous to you and those around you, but it also literally kills your gas mileage. And, with these gas prices, you can’t afford to drive this way.

To turn you into a fuel-efficient driver, our experts here at Melloy Dodge have some very useful driving tips that will help you get the most out of your automobiles whether it's a gas guzzling extra cab, long bed truck or an eco-mobile.

Driving Technique
Don’t turn every drive into a race where you must always assume the pole position. The race car technique simply wastes gas.  The sudden acceleration and deceleration kills your gas mileage up to 33% not to mention it’s not courteous.

So put the racing gloves down for now and just drive with steady position on the gas pedal, accelerating slowly to maximize the fuel. You’ll get to your destination in the same amount of time and most likely in a calmer state. You’ll also have more fuel in the tank for the commute home! Saving on speed saves money.

Lighten Your Load
The next tip is to not drive all weighed down! Now we understand that sometimes you just find yourself in a job that has you lugging a couple hundred extra pounds in your trunk or trunk. Just be sure that it doesn’t stay like that all the time by keeping the minimum amount of excess weight on board.

That’s because that extra weight is making your vehicle working harder to go at the same speed. And, whenever it is working harder, the gas is being sucked up at a higher rate.

Keeping it Cool
This time of year also starts getting really hot and it seems easy to just put the air conditioning on blast. The only problem is that this also eats up the gas. Instead, try rolling down the windows until it is truly unbearable.   

Maintenance Helps
Regularly maintaining your vehicle also keeps it in good working order, which also helps to keep unnecessary gas from being used up. Especially keep an eye on your tire pressure as this can make a significant difference in how many times you fill up at the pump.

Take care of your car or truck, and it will take care of you by helping you deal with those gas prices!

Sunday, May 6, 2012

Change Your Oil Free…with Melloy Dodge Today

The oil change is probably the most commonly done service on automobiles everywhere except for some who may want to test the limits of their investment. Even those vehicles that now go the distance with special oils do still need regular maintenance to ensure they are performing at their peak.

It’s also important to remember that a car or truck really is a major investment after a home purchase. To ensure they keep going the distance, maintenance is a must. If you skip an oil change to save some money, you are actually increasing your chances of your vehicle breaking down.

This only leads to higher repair bills and a lower residual value when you go to trade it in or sell it.

Sad Statistics
Many people must fit into this category because a 2001 National Institute for Automotive Service Excellence survey found that 35% people neglect oil, filter, and lube services.

It may be that they are trying to save money or just have such hectic lives that it’s hard to find time. Whatever the case may be, it’s best to make the time to ensure that your vehicle never gives out on you!

Timing it Right
For many years, we have had the magic 3,000 miles ingrained into us that this is when the oil should be changed. However, today, thanks to technology, there are some wider mile ranges to consider. While older trucks and cars still may need an oil change at 3,000 miles, newer models tend toward 5,000 miles while certain manufacturers say 7,500 miles can be done thanks to advanced technology.

We Love Free Stuff!
Even better, though, is that we love to give free stuff to our customers! That's right! At Melloy Dodge, we are giving all of our Facebook buddies a chance at a free oil change! That also includes an inspection and tire rotation! And, that’s why they call us the deal makers!

It’s super easy to get involved! All you have to do is like us on our Facebook page and share our page on your wall, and then you are entered to win!

So, whether you do it yourself or not, at Melloy Dodge, we understand and value your time and money spent as a customer. Be sure to enter to win today and your next oil change could be on us.