Tuesday, May 29, 2012

The Customer is Always Right

The idea that a business would outright say that the customer is always right is something you probably don't hear of very often. However, it is our mantra here at Melloy Dodge. However, we understand that many people are skeptical about going shopping for a car, SUV, or truck. That’s because not every dealership shares our customer philosophy.

The Bad and the Ugly
Did you ever notice how it seems as if the very second you step foot on a dealership that the sales people just spring on you? It can feel like a pack of hungry wolves or, in some cases, a blood thirsty shark is ready to attack.

Sales people are often hated and ignored by customers. After all, there is that impression that they only care about making their numbers and picking up their commission check.

The Good
Those that do this forget one thing – customers can become customers for life if you look at them a bit differently and see them as a long-term relationship. At Melloy Dodge, we recognize that this vehicle purchase most likely won’t be your last, especially if you have kids or your family is growing or you are a business owner that is developing their fleet.

You are also a customer who may want to enhance their car with aftermarket parts or you are one that wants to take good care of your vehicle so will need service.

Having said that, our sales people -- from those on the floor to those that oversee Internet sales -- are trained differently so you don’t have to be afraid to window shop or ask questions.

The Advice
Before you stop in, we tell all customers that doing some research is important so that you feel informed and, well, so you can be right about anything you state about a vehicle (because we would not want to even politely have to correct you about a Dodge fact or a RAM fact!).

So, the first step is that, once you have found that car or truck that you know deep down in your gut is the ride for you, learn everything there is to know about it! From there, the next step is to come by the dealership armed with that information.

Our sales people will be ready and prepared to hear about the make, model, color, upgrade and any other feature you want from your Dodge vehicle or RAM truck.

From there, our sales associate will find out what's in stock and begin the process of reaching a price point and financing plan that fits your budget and delivers you the vehicle of your dreams in the most comfortable and efficient way possible. Be sure to have your questions ready to test our sales team on their knowledge of vehicles.

We are proud to say that our elite sales staff knows each vehicle inside and out, so test away! In addition, our finance team has also been put through the paces so that they can understand how to put your best interests first when it comes to a financing option that meets your unique needs.

The Deal
Before you stop in to Melloy Dodge, take a few dealerships for a test drive to see how their service measures up and see if they agree that the customer is always right. Then, when you can’t stand it any longer, come to Melloy Dodge for the real deal of service and value.

Of course, we don’t advocate that you torture yourself – you are welcome to take a detour straight to us once you have done your research and are ready to browse or deal!

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